Marketing Using Pinterest: The Ultimate Guide for Beginners and Small Businesses
Author: Galib Ahmed | Website: The Galib Groove | Category: Content Creator
If you think Pinterest is just for recipes and décor, you’re missing one of the best free marketing tools for driving targeted traffic and sales. With over 465 million active monthly users and a search engine-like algorithm, Pinterest is a goldmine for small businesses and creators. In this guide, we’ll cover step-by-step how to start marketing using Pinterest for business growth.
Table of Contents
- Why Marketing Using Pinterest Works
- Setting Up for Success
- Keyword Research for Pinterest SEO
- Creating High-Performing Pins
- Pinterest Content Strategy
- Posting and Scheduling for Maximum Reach
- Organizing Pinterest Boards
- Driving Traffic and Conversions
- Tracking and Optimizing Results
- Common Pinterest Marketing Mistakes
- Best Tools for Pinterest Marketing
- Frequently Asked Questions
- Conclusion
Why Marketing Using Pinterest Works
Pinterest is not just a social media platform — it’s a visual search engine. Users come to Pinterest with intent, looking for solutions, inspiration, and products. This means your content can continue generating traffic for months or years after posting, unlike platforms where posts vanish in 48 hours.
Setting Up for Success
- Create a Pinterest Business Account for analytics and branding.
- Claim your website (The Galib Groove) for verification.
- Enable rich pins to pull data automatically from your site.
- Set up Pinterest Analytics to track impressions, saves, and clicks.
Keyword Research for Pinterest SEO
Use the Pinterest search bar and Pinterest Trends to find long-tail keywords like “how to market on Pinterest for beginners” or “Pinterest SEO tips for small businesses.” Place these keywords in pin titles, descriptions, board names, and even image file names.
Creating High-Performing Pins
- Use 1000x1500 px vertical images.
- Add keyword-rich titles and bold text overlays.
- Keep branding consistent with your colors and fonts.
- Link each pin to a relevant blog post, landing page, or shop product.
Pinterest Content Strategy
Mix promotional content with educational and inspirational pins. Seasonal content like “Holiday Marketing Tips Using Pinterest” performs well, as do evergreen guides like “Pinterest SEO for Beginners.”
Posting and Scheduling for Maximum Reach
Post 5–10 fresh pins daily. Use Tailwind for scheduling, or post manually for a more organic approach. Peak engagement often happens during evenings and weekends.
Organizing Pinterest Boards
Create keyword-focused boards such as “Pinterest Marketing Tips” or “Pinterest for Digital Creators.” Use branded covers for a consistent look. Join group boards to expand reach.
Driving Traffic and Conversions
Always link pins to high-value content on your site. Add clear CTAs like “Read More” or “Shop Now.” Use Pinterest to grow your email list by linking to lead magnets.
Tracking and Optimizing Results
Review analytics weekly to see which pins are driving the most clicks. Recreate top performers with new designs and repost them for sustained reach.
Common Pinterest Marketing Mistakes
- Not using keywords in pin titles and descriptions.
- Posting low-quality or blurry images.
- Inconsistent posting schedule.
- Linking pins to irrelevant pages.
Best Tools for Pinterest Marketing
- Canva – Design pins quickly with templates.
- Tailwind – Schedule pins and analyze performance.
- Pinterest Trends – Discover trending topics and keywords.
Frequently Asked Questions
1. How can small businesses benefit from marketing using Pinterest?
Pinterest helps small businesses get long-term traffic through keyword-optimized pins that stay discoverable for months or years.
2. How often should I post on Pinterest?
Posting 5–10 fresh pins daily is recommended for consistent growth and visibility.
3. Can I use Pinterest for services, not products?
Yes, service providers can create pins linking to blog posts, portfolios, and lead magnets to attract potential clients.
4. How long does it take to see results?
Some pins perform within days, but consistent growth often happens over 3–6 months of regular posting.
Conclusion
With the right strategy, marketing using Pinterest can transform your online presence, boost traffic, and increase sales. Start optimizing your pins today, and leverage Pinterest’s search-driven nature for long-term growth.
